Swarovski Luxury Brand Retail Boutiques

Swarovski Luxury Brand Retail Boutiques

Project Details

Swarovski Luxury Brand Retail Boutiques

Nationwide

Project Description

A brand is an experience. It is brought to life at countless points in a retail buyer’s journey, but none are more tangible than the physical representation of that brand’s ethos within a brick and mortar space. Within the multi-sensory, multi-media Crystal Forest concept for Swarovski’s retail boutiques, this design philosophy comes to life.

Oculus Inc. rolled out Swarovski’s new retail experience for all of their new and existing corporate, boutique, and outlet stores across the nation. From the latest lighting technology to installations created to actively engage the senses, the completed spaces highlight the infinite possibilities of crystals and illustrate deep affinity with the natural world.

The most impressive facet of the Crystal Forest is that a unique, pristine, and elegant experience need not sacrifice brand consistency or budget considerations. Oculus Inc. excels at economically balancing the individual personality of roll-out location without watering down an overarching company image.