Project Description

Oculus Inc. supported the national rollout of Swarovski’s Crystal Forest concept, by delivering over 150 luxury brand retail boutiques across the U.S. while maintaining brand consistency, meeting aggressive budget targets, and adapting to diverse retail environments. The multi-sensory, multimedia design highlights the infinite possibilities of crystals and evokes a deep connection to the natural world. Thanks to a partnership with Oculus Inc., the rollout’s success lies in its seamless brand expression and strong budget alignment. As Architect of Record, Oculus provided comprehensive architectural services, including fixture coordination, ADA upgrades, and integrated lighting solutions, tailored to each location. From high-profile malls to flagship destinations, each boutique reflects Swarovski’s refined aesthetic and delivers an elevated customer experience. Oculus was also responsible for the first LEED Platinum-certified Swarovski store in the US, further demonstrating the firm’s commitment to sustainable luxury retail environments.