Project Description

Oculus Inc. partnered with Total Lacrosse to design a dynamic concept for their sporting goods retail stores, tailored specifically for lacrosse athletes and enthusiasts. As a fast-growing brand focused solely on lacrosse, Total Lacrosse needed a store design that translated their product expertise and passion for the game into a compelling in-store experience.

Our team developed a sleek, high-performance retail prototype that that we used to scale across multiple locations. Open sightlines, branded focal points, and custom fixtures created an engaging customer journey while supporting product education and service. The industrial-style ceiling, polished merchandising strategy, and integrated media displays captured the energy of the sport and the brand.

From initial concept through execution, the design aligned with the client’s goals to expand their footprint and build a loyal community of athletes and fans.