Project Description

Lion’s Choice Prototype Design by Oculus Inc. reimagines the Midwest-based quick-service restaurant’s identity to support national expansion. Drawing inspiration from historic St. Louis architecture and the textures of Midwestern barns, the design blends authentic regional materials with contemporary elements such as updated signage and refined interior finishes. This approach preserves the brand’s heritage while enhancing its appeal to a broader audience. Additionally, acoustic considerations were integrated to improve the dining experience by mitigating noise from kitchen and drive-thru operations.