Project Description

Lion’s Choice is a Midwest based quick serve unique restaurant concept. In an effort to push their brand nationwide, they commissioned Oculus Inc. to create their new Prototype which would hold true to their roots and help their brand succeed in the national market. Tasked with creating a Midwest Authentic design, Oculus pulled inspiration from building materials found in historic St. Louis, textures and shapes found in the barns of the Midwest, and brought in modern touches through signage and interior finishes.